I am “launching” my business website again. As business owners, we all do it -- revamping, re-inventing, re-thinking, re-designing, re-launching -- because we (the business owners) are convinced that we have not made the world aware of our on-line presence. Let’s just stop right now.
Take a look at your website, as a consumer, and try to be very, very objective. You are now the “customer” here. Is your site functional? Does it take you, the customer, to where you need to be and does it offer products and services you can use and easily purchase? If you answered “Yes” to both of these, then you are on your way; get some sleep. If you answered “No” to either one or both, you still have a little work to do, but still – get some sleep. Start fresh the next day with a clear mind and a great cup of coffee. Signing off at 4:55 a.m. (Not good).
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